As the owner or manager of a fishery, you’re likely already well aware that the business relies heavily on seasonal factors and people’s desires to go fishing.
While the primary focus remains on providing a superb fishing experience, diversifying your income streams can ensure a more stable and profitable fishery.
Here are some ideas for additional revenue streams to consider that can complement the angler experience and attract a wider audience.
Branded Fishery Clothing and Merchandise
Branded merchandise is a popular way to increase income because it’s a fantastic marketing tool. Every item used, seen and loved is a positive reinforcement for your fishery and offering high-quality clothing items such as hats, t-shirts, hoodies, and jackets with your fishery’s logo can be very appealing to your regular visitors. Plus, wearing branded merchandise also helps foster community and belonging among anglers.
Clubmate’s branded clothing service allows fisheries to source, print and deliver their own branded clothing items, from t-shirts and hoodies to fleeces and outdoor jackets. All clothing is premium quality and uses natural or recycled materials wherever possible. We ship from the UK using 100% recycled and biodegradable packaging at all times. There’s no minimum order or stock held at the club; items are delivered directly to your members’ doors and you’ll earn a 10% commission on every order.
Sell Tackle and Bait On-Site
Convenience is key for any fishing trip. By selling tackle and bait directly on-site, you can make life easier for your visitors and capitalise on an immediate need. Anglers often need extra bait or might’ve even forgotten some equipment, leading to spontaneous purchases. On top of that, providing quality tackle and bait ensures your visitors have everything they need for a successful trip, increasing satisfaction and their likelihood of returning.
Selling tackle and bait on-site will provide a steady flow of income, especially during peak fishing seasons. Just make sure you stock variety for the different types of angling available at your fishery.
Lessons and Workshops for Junior Members
Engaging the next generation of anglers is crucial for the long-term success of your fishery and the sport in general. Hosting lessons or workshops for junior members can be highly beneficial because it helps young anglers develop their skills and sets the foundations for a lifelong passion. Plus, you’ll be more likely to attract families if there are angling options for children which will help boost ticket sales. Workshops could range from beginner fishing techniques to learning more advanced skills, as well as environmental education on fish species and the conservation efforts that happen behind the scenes.
Activities for Non-Anglers
While angling can be the main activity that your fishery offers, consider introducing activities for non-anglers that can make your fishery a more attractive destination. Popular ideas are nature walks, picnic areas or even offering paddle boats for people to take out onto the water. By providing these options, you turn your fishery into a versatile destination where everyone can find something enjoyable to do, encouraging longer visits and repeat business.
A fantastic example of a fishery that offers more than angling alone is Bristol Water Fisheries. Alongside angling, they offer water sports, birdwatching and nature trails for people to enjoy. They use Clubmate to manage all bookings, permit sales and season permits.
To summarise, introducing additional income streams not only makes your fishery more financially secure but also enhances the overall experience for your visitors. Whether it’s through branded clothing, on-site tackle and bait sales, fishing lessons for young anglers or activities beyond angling, there are several ways to boost your revenue and broaden your appeal. Implementing these strategies can lead to a more profitable, and community-centered fishery.
Clubmate is the go-to fishery management software trusted by 1500+ anglers, committee members, bailiffs and volunteers. We’ll help you remove unnecessary paperwork, increase revenue and take back your spare time with our simple-to-use, cloud-based system designed specifically for fishing clubs. Book a 1-2-1 demo with one of our fishing club experts or see what people have to say about working with us.
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