In today’s online world, finding and engaging with anglers has never been more important. Clubmate makes it easy to share news, emails and updates with your members. In this post, we show you some key features along with angler engagement tips.
The way clubs and fisheries interact with anglers has changed immensely in recent years. At the touch of a screen, you can now catch the latest news or buy a day ticket or club membership.
That’s all well and good, but there is so much more to being an angler than buying a day or season ticket. But what if that angler received a personalised welcome, along with regular news and invites to events?
Clubmate is designed to make communications easy. From personalised emails, membership renewals to ticket sales, our centralised communications hub keeps all the tools you need in one place.
Here are some key areas and top tips to boost your engagement levels.
Engage your anglers, keep comms regular!
In this day and age, the lifeblood of any club is its online community. Members love updates of all kind: catches, news, match results, and a bit of humour never goes amiss.
One great tip here is to take a look at the fishing world and the venues and businesses that inspire you. Whose mailouts look best? How do they manage their social media?
Top tip: Make a monthly email
A regular club email is a must, with updates and pictures at least a handful of times a season. Our system makes it easy to create effective, targeted emails for any audience!
Don’t shoot the Messenger
Life moves fast these days, but with the Clubmate app it’s easy to keep up. Connect your members with real time notifications, whether it’s a last minute venue change or a fishery closure.
Day to day, we make life easier for managers, bailiffs and volunteers. Digital messaging makes it easy to keep everyone in the loop- or just those who need to know. Segmented messaging makes it easy to hit all or just a few of your people.
Top tip: Establish messenger groups for all your key people, whether it’s water bailiffs or club management.
Easy event management
Whether winning new members or keeping existing anglers happy, events are the lifeblood of any fishing club. A club match, an open day, a summer fishing school, all of these things forge friendships and connectivity.
From invite lists to booking to billing, Clubmate makes short work of the basic tasks. It’s never been easier to send out invites and updates and more, keeping everyone informed and included.
Top tip: Events are a great opportunity to boost your emailing list- and keep in touch with those who enjoyed it most. A post-event email and social media post, with pictures and further ways to get involved, always goes down well!
Reminders, offers, renewals!
Another great benefit of digital communication is that you can make life easier by sending out automatic reminders and updates. For instance, why not send every member a reminder when they need to renew their ticket? Or perhaps you have a special offer for juniors or a fundraiser? It’s simple with Clubmate.
Top tip: Anglers love an offer, but few fisheries offer much versatility with memberships. If you offer a family or student discount, shout from the rooftops about it! Or perhaps you offer a cracking week or end of season rate?
One final top tip here is to encourage everyone to get the Clubmate App. Once signed up, it’s so easy to buy day and season tickets, and keep informed.